Wild: Deodorant You Don't Need To Dump

The brand film "Wild; You Never Need to Dump Us" was directed by Laura Borgio, whose creative vision brought a bold energy to the project. Borgio’s direction infused the film with humor and sharp commentary, using wit to differentiate Wild’s products from its competitors. Her approach was central to the film's playful tone, which humorously critiques industry norms, such as the common "72-hour protection" claim, which is dismissed as "disgusting" and "perfect for people who don’t shower." In contrast, Wild’s 24-hour performance guarantee is presented as the more desirable option.

Borgio’s direction ensured the film was both visually engaging and aligned with the brand’s values, making it a memorable and effective piece in promoting Wild’s product range. She was able to bring out the brand’s personality through dynamic visuals, engaging humor, and a clever script, while maintaining focus on the key messaging of sustainability, performance, and product appeal.