Henry Littlechild Brings London Adventures to Life in Thrilling New Campaign

Henry Littlechild and East Midlands Railway (EMR) take storytelling to new heights with their latest commercial, a lively collaboration between renowned director Henry Littlechild and acclaimed animator Rave Growl. The result? A visually stunning adventure that reintroduces audiences to the charming character, Miles, first introduced in 2021.

This time, Miles embarks on an extraordinary journey fuelled by his fascination with London. Armed with a mysterious comic book, Epic London Tales, he’s transported into a surreal version of the city. From a runaway London Eye to a tentacled telephone box and a towering Shard as the ultimate antagonist, the action is nothing short of jaw-dropping. Just as chaos reaches its peak, a group of Beefeaters lends Miles a spectral weapon to save the day—and the city.

The commercial’s ingenious mix of animation styles and dynamic pacing is a feast for the eyes, delivering an experience far more compelling than your typical "what I did in London" slideshow. By blending humour, excitement, and a touch of the unexpected, this latest spot from Henry masterfully captures the imagination.

This isn’t just a train commercial—it’s an invitation to explore the extraordinary. Miles’ journey reminds us that every trip has the potential for epic moments, especially when it starts with EMR.