
Michael Baldwin - Kids

Magician
Argos

Hard To Say
Chris Lucas Trust

Hospitality
Double Tree

Get Outside
Highland Spring

Kids
Primark

Discover Your Smile
TUI
Michael (or Mike but never Micky or Mick) has honed his directing craft over the past 15 years having come from an editing background. Becoming a director was actually a happy accident and he’s never looked back, picking up an armful of awards along the way.
He spent 8 years as a Senior Creative Lead at ITV Creative working on priority commercial campaigns for some of the biggest shows and has directed a ton of A-list talent and celebrities from Ben Stiller to Ant & Dec.
Michael ensures that every job is highly collaborative and loves nothing more than squeezing the absolute best comedy out of a script and actors. A producer’s and client’s dream to work with, he loves his job more than his kids (not really, but close).