Bo Platt - Cars

Bo Platt is a global director whose effective storytelling and eye for indelible detail has powered dozens of campaigns around the world. His versatile body of work ranges in style from documentary and narrative commercial projects to short and long-form brand films, with a focus on telling uniquely human stories with a strong visual sense.

Platt thrives on variety and relishes a challenge. After entering the industry at 19, when he jumped at the chance to assist a documentary filmmaker in South Africa, he transitioned into commercials, working as a camera assistant, producer and in post-production before embarking on a career as a director. Since then, he's filmed in more than 50 countries, drawing on his diverse skill set to tell stories across cultures and execute under any conditions. Clients include BMW, Nissan, Orange, Google, HP and Vodafone.

Platt also brings direct insight into the mechanics of building a successful brand. Collaborating with his wife, designer Ahlem Manai-Platt, on the luxury eyewear label AHLEM and creating photo campaigns and branded films for the company since its inception in 2014.